Shokz x Hellen Obiri

When Hellen Obiri joined Shokz as a new athlete partner, I led the campaign messaging to give her the spotlight she deserved. Working closely with the KOL team, I focused on making Hellen’s story shine in all our consumer-facing content. A highlight of the campaign was our event during Boston Marathon weekend, where I had the privilege of writing and delivering the introduction that welcomed Hellen to the stage. It was an incredible honor to meet Hellen, especially as she made history by becoming the back-to-back women’s champion of the Boston Marathon.