Shokz x Hellen Obiri

In collaboration with the Shokz KOL team, I spearheaded the campaign messaging to welcome Hellen Obiri as a new Shokz Athlete. My focus was on elevating Hellen's profile through engaging email and social media content announcing her addition. One element of the campaign was hosting an event with Hellen during the Boston Marathon weekend. I crafted and presented an introduction script for Hellen, further amplifying her presence. Notably, this campaign coincided with Hellen's impressive achievement of becoming the back-to-back women's champion of the Boston Marathon.