Shokz OpenRun Pro 2

OpenRun Pro 2 was a turning point for Shokz and me. As lead content developer and copywriter, I was responsible for shaping how we told the story of our best product to date, building the messaging from the ground up. The goal was to make every word feel as bold as the product itself. Beyond the content itself, I also had the opportunity to represent the brand as a speaker at the launch event in New York (a milestone moment for me). This project pushed me to think beyond channels and formats, and focus on making people feel the difference in a great product before they even try it.