Shokz OpenFit Product Launch
Be Open Teasers
Shokz assigned me to develop all consumer-facing content for the OpenFit launch campaign. Our timeline was tight, requiring us to quickly generate ideas and create marketing materials like web copy, social media posts, and SMS messages. Since I hadn't previously worked on the landing page copy, I faced a significant learning curve in understanding the product features and user advantages. However, thanks to the support of exceptional project managers, we successfully delivered the content within the given timeframe. As a result, the campaign achieved the highest click-through rates in the company's history.
