Shokz OpenFit Product Launch
Be Open Teasers
Shokz tasked me with creating all consumer-facing content for the OpenFit launch campaign. With a tight timeline, we had to move fast, brainstorming ideas and producing marketing materials like web copy, social media posts, and SMS messages in quick succession. By closely collaborating with our project managers and staying focused on the user’s perspective, we delivered a full suite of assets on schedule. The final campaign exceeded expectations, driving record-breaking click-through rates that reflected both the clarity of our messaging and the excitement we built around the product.
