Shokz OpenComm2 Launch
The OpenComm2 launch was my first major product campaign at Shokz, and it came with a steep learning curve. I led the development of all consumer-facing copy, from initial drafts to final approvals. With experience working across time zones, I was able to streamline workflows between the U.S. and China to keep the process efficient. As a newcomer to the company, I was especially focused on crafting storytelling that felt clear and accessible for everyday users, while still delivering the technical details that set the product apart.
