Malindi Strydom

MetaTrees is a play-to-earn game developed by Ekta. I was tasked with developing and refining the MetaTrees white paper and game lore, creating copy for the landing pages as well as ideating and managing social media messaging and posts.

Ekta’s vision and mission was to create a business that’s not only lucrative but also gives everyday people easy access to Web3 technology. The end goal was to help people raise their living standards and to tackle issues such as plastic waste and climate change through the power of blockchain. I was onboarded to create and edit web content, thereby also creating the company’s tone of voice.

In June 2021, OnePlus released its second smart TV for the Indian market. The advanced features required me to translate technical terminology from the product team into simple, consumer-friendly language, ensuring users get the full scope of what the product offers.

https://www.oneplus.in/tv-u1s-series

With the release of the OnePlus 9 Series, OnePlus elevated its mobile photography technology by partnering with renowned camera-maker, Hasselblad.

The partnership was a key highlight for the OnePlus 9 Series and created opportunities to deliver impactful messaging that introduced cutting-edge technologies to new and returning OnePlus customers.

https://www.oneplus.com/brand/9-series-hasselblad

The OnePlus 9R was released exclusively in India in March 2021. With the release of the OnePlus 9 Series, all product pages were updated with a new design which includes shorter descriptions on the main page. However, to ensure users still have access to the more technical aspects of the device, each section of the product page expands to reveal more details.

https://www.oneplus.in/9r

The OnePlus 8 Pro flagship series was released in April 2020. With more competition in the smartphone arena than ever before, it was crucial the position the OnePlus 8 Pro as one of the top devices of the year.

As lead copywriter on the project, I was tasked with developing copy for both the OnePlus 8 and the OnePlus 8 Pro product pages.

Each section highlights the main features of the device and provides valuable insight into user benefits.

www.oneplus.com/8-pro

With the global economy in decline, it was a near certainty that the smartphone industry would be directly affected.

For this reason, the OnePlus 8 was positioned as the more budget-friendly OnePlus 8 Series device. With similar features to the OnePlus 8 Pro, we were tasked with showcasing the most impressive key selling points of the device in a clear and concise way.

www.oneplus.com/8

OnePlus has always taken pride in it’s Never Settle attitude and slightly rebellious reputation. So when the opportunity to collaborate with artist Steven Harringting presented itself, the green light was given almost immediately.

Renown for his California-inspired psychedelic pop style, Steven Harrington brought a fresh and unique design to newly launched OnePlus Buds.

https://www.oneplus.in/audio/oneplus-buds-z-stevenharrington.html

OnePlus has released various backpack over the years, with the latest being the OnePlus Urban Traveler backpack.

I was tasked with ideating a name for the product and each color along with developing the official product page.

https://www.oneplus.com/product/oneplus-urban-traveler-backpack?_ga=2.248917890.466097513.1623278140-606903399.1623278140

There’s more to OnePlus than flagship smartphones. With the release of the OnePlus 8 Series, OnePlus also released their latest wireless earphones.

The copy for the Bullets Wireless Z focused heavily on user benefits such as fast charging and long battery life.

www.oneplus.com/bullets-wireless-z

Smartphones have become an extension of ourselves and a channel through which we express our own unique style. Collaborations between artists and tech companies are becoming more popular and OnePlus is no stranger to the trend. For the launch of the OnePlus 8 Series, OnePlus partnered up with street artist Andre Saraiva.

Andre created three unique smartphone cover designs based on his street art. The webpage art and copy highlighted the partnership and introduced users to this limited-edition product.

www.oneplus.com/store/case-protection/limited-andre

During my time at the OnePlus office in New York, we were tasked with creating radio ads. The goal was to highlight the user benefits of our latest flagship and to drive traffic to T-Mobile stores across the country.